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It is now time to bring on the buyers.
While Char will be doing most of the marketing, it is a good idea to know all the
avenues to be used. Today's technology offers many new ways of marketing to give your home exposure to more potential
buyers than ever.
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To better maximize your potential for success, it's important to market to three tiers - brokers, neighbors, and buyers.
To effectively target all three tiers aggressively, the following resources may be utilized: open houses, flyers, newspapers
and magazines, e-mail, and the internet. But since all Realtors have access to buyers, they will be especially incorporated
into a plan through the local multiple listing service. When you sit down with Char, you'll cover other ways of targeting
agents that specialize in your price range and area.
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Once an interested buyer is located, they need to be qualified in the following terms:
Financial ability, Buyer Wants and Buyer Needs.
This is not something you will be responsible for - it will be up to the mortgage lender and the buyer's Realtor.
Char, in the meantime needs to be on top of every detail for your sake. Anytime there is a call of contact, many details need to
be discovered. Has their loan commitment come through? What conditions are on it? Has the appraisal been done? Are there any
repairs needed, etc. You're Realtor must be on their toes. Remember this may be only one of 30 deals this month - but only the
buyer you have. It is the Realtors duty to make sure there is an open line of communication at all times to ensure that
everything is done. You must also watch out for contingencies that could cost you time off the market. If a buyer wants to
close the sale contingent on selling his or her current house, include a kick-out clause that allows you to back out of the deal
within 72 (or better yet 24 hours) if you receive an offer that does not contain contingencies.
The key to remember here is to not get wrapped up in any games. If you keep your goals focused at all times, you will be better
able to respond to offers. You will have three choices when an offer comes in. You can accept the offer, reject the offer, or
counter the offer. You should know however- that technically- a counter offer is a rejected offer. The buyer has no legal tie or
obligation once any minor changes are made on it. Although the price may be the main focal point of the offer, you need to review
every detail closely.
These details include down payment, earnest money deposit, possession date, interest rate, loan costs and inspections- what type
and who pays, home warranty plan, personal property items included in the deal such as washer/dryer, refrigerator, etc. Remember
- any little change of the offer is technically a rejection- so only make changes if you are absolutely positive that you cannot or
will not go along with what was offered. Contingencies for example- are things that must or must not happen in order for the
transaction to be valid. These in particular must be spelled out very clearly and followed up on as to not open the door to the
contract falling apart.
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Again- you must keep your goals clear throughout negotiation so that you can keep your decisions objective, and not based upon
emotion. It is also important to put yourself in the buyers shoes and not them as an enemy or a rival- but rather as someone who
wants to purchase your home. It has been said that imitation is the highest form of compliment.
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| Featured Home |
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19616 W 105 Tr
Olathe, 66061
$281,950 |
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